Which contributes more to the core?

[From WMUB Forum 1/23/09:]

Could you ask your guests how much the new football coach is costing the university: salary, bonuses, expense account(s), and other support funds, including the salaries and support costs of the assistant coaches he is bringing in, and how football contributes to the core mission of the university more or better than a radio station that provides information, news, and cultural content?

--name withheld, Miami professor